Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.3
7,519 reviews
* Showing our four and five star reviews
I was pleased at how easy it was to…
I was pleased at how easy it was to purchase my car insurance from you and the price for me was reasonable as my previous insurer was asking for more then you for third party fire and theft
The easiest way to complete my car…
The easiest way to complete my car insurance application extremely satisfied with result of the end result
Simple online process to achieve a…
Simple online process to achieve a reasonable price car insurance
My overall experience with you has been…
My overall experience with you has been really great, and i got a good price as well. the whole process was easy, not difficult at all. i would just like to suggest one thing: if you could launch your own app, it would make things much easier for us. it would be very convenient to check everything, look up information, or do anything else we need to do. so, if you could launch your own app, that would be absolutely fantastic. it would make the experience even better!
Highly recommend
I looked for a quote online on prima insurance and then gave them a call to confirm all the details of my policy. they were very good and friendly and explained everything that was covered. the started the policy straight away. would highly recommend.
I was happy got what i expected .
I was happy got what i expected .
Relatively easy to fill forms in, as long as you have relevant information
Amount of choice good, forms easy and logical obviously need a lot of information, but no real problems
Simple easy access first rate
Simple easy access
Easy to get a new policy
Easy to get a new policy. good price
All my questions were answered…
All my questions were answered instantly, i found the whole experience very easy
Policy purchase is not best time to star rate!
Policy bought via go compare. prima selected as having a best policy to meet my needs for cover plus extras. but the true rating for insurance can't be determined at policy inception, but only when problems / claims occour in the whole period of the policy. my rating only applies to the purchase process. any insurance company should not boast high star ratings that are based on misleading timescales almost irrelevant experiences.
The web site was easy to navigate and…
The web site was easy to navigate and the content was clear. there are extra sections included as standard that other companies charge for.
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*We offered 10% of our new customers comprehensive car insurance for £246 or less between January 1st and August 31st 2026.