Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.2
7,048 reviews
* Showing our four and five star reviews
Easy to arrange and fair price and…
Easy to arrange and fair price and options.
Quote process was very straightforward
Quote process was very straightforward
Car insurance reasonably priced
Car insurance reasonably priced. haven't had occasion to use it, and hopefully never will!
Great service easy to do
Great service easy to do
Online policy build made choices very…
Online policy build made choices very straightforward, with optional extras clearly identified. no hidden extras added come check out. great service. thank you.
Easy to sort my car insurance with…
Easy to sort my car insurance with prima and by far the most competitive and inclusive i found
So easy to set up i would recommend to…
So easy to set up i would recommend to all my friends
Very easy to set up, good vaue
Very easy to set up and the staff on the phone were very helpful and friendly. good value. not had any claims yet so fingers crosseed i don't
By far the best value
Easy online form filling. came up the cheapest on 2 comparison sites even with breakdown cover included
Excellent and very simple website…
Excellent and very simple website navigated with ease and very competitively priced
Yes the lady was very helpful,it's hard…
Yes the lady was very helpful,it's hard doing insurance on line, especially when we are older.
Looking for renewal insurance didn’t…
Looking for renewal insurance didn’t take much to find with prima so i’m glad that iv had a great experience an cheaper too thanks
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*We offered 10% of our new customers comprehensive car insurance for £246 or less between January 1st and August 31st 2026.