Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.3
5,790 reviews
* Showing our four and five star reviews
Easy fast help
Easy to change or update policy online, well priced and fast help. happy with prima insurance so far 🙌
Simple procedure on system quote…
Simple procedure on system to quote and obtain documents. i am a broker on commercial insurance and found the premium very competitive. would recommend.
I made a mistake with my email address
I made a mistake with my email address, rang prima and it was sorted immediately. very impressed
Used the live chat to change the…
Used the live chat to change the vehicle on my insurance, and it was straightforward and easy. nassima made the necessary changes without any issues.
Easy insurance
It was a competitive quote which covered my requirements and very straightforward online guidance to select and pay for coverage.
quick fix
Good price and easy to do
Car insurance
Very good easy to understand and complete thank you
Easy transaction
Very easy transaction i would recommend good pricing not rip off lol aviva these days
Very pleased the service
I found the website via martin lewis and it was a very straightforward transaction. very pleased with all the downloads giving me plenty of advice and help should i need to contact them etc. their price was the best on martin's app as well which is very helpful. so far very pleased indeed with the service prima has provided.
The quote i received was very…
The quote i received was very competitive compared to others, most unusual these days. pleased to be insured by prima.
Faultless customer service
The lady was extremely polite , helpful, friendly and professional.
Best price
I stumbled on prima on a comparison website. best price and great cover. far better than my renewal quote.
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*10% of our new customers paid £254 or less for our Prima car insurance in January 2026.